10/22/2023 0 Comments 5e beholder art![]() One of the highest-scoring paintings, for example, features two oblong potatoes dangling from a string in a suspiciously testicular fashion. Some of the most memorable paintings, according to both human participants and ResMem, were either humorous or vulgar. Bainbridge suspects that what people find interesting has to do with how the artwork interfaces with human culture. It’s a vague term that can connote anything from curiosity to veiled distaste. “You might think art is a very subjective thing,” says Bainbridge, “but people are surprisingly consistent in what they remember and forget.”īut it’s hard to say what “interesting” means. ![]() Its memorability scores were very highly correlated with those given by people in the online experiment-even though the AI knew nothing about the cultural context, popularity, or significance of each artwork.Ĭounterintuitively, these findings suggest that our memory for art has less to do with subjective experiences of beauty and personal meaning, and more to do with the artwork itself-which may have major implications for artists, advertisers, educators, and anyone hoping to make their content stick in your brain. ResMem roughly mimics how the human visual system passes information from the retina to the cortex, first processing basic information like edges, textures, and patterns, then scaling up to more abstract information, like object meaning. Using a deep learning neural network called ResMem, designed by data scientist Coen Needell as part of his master's thesis in Bainbridge’s psychology lab, the research team was able to predict how likely each painting was to be memorable. People were really consistent-everyone tended to remember (or forget) the same images. Then the volunteers were shown the paintings they had seen mixed in with ones they hadn’t and asked whether they remembered them or not. Over 3,200 people viewed hundreds of images so that each painting was seen by about 40 people. In an online experiment, they pulled about 4,000 paintings from the Art Institute of Chicago’s database, excluding anything the institute labeled “boosted,” or especially famous. In a study published earlier this month in the Proceedings of the National Academy of Sciences, University of Chicago researchers Trent Davis and Wilma Bainbridge show that the memorability of artwork is not only consistent across people, but predictable by AI. In other words, certain pieces of art have that je ne sais quoi-and now a team of scientists is using AI to figure out what it is. ![]() “It’s the idea that, essentially, there are some intrinsic patterns that make some content more memorable than others,” says Camilo Fosco, a PhD student studying computer science at MIT and the CTO of Memorable AI, a startup that uses machine learning to test how engaging content will be for advertisers and creators. There’s a scientific term for that: image memorability.
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